How Chatbots Can benefit Your App Business in 2019?

Many people are familiar with the concept of artificial intelligence. Ask someone about it and the first thing that they mention is robots or characters like R2-D2, CP3O, Wall-E from movies. Many people aren’t yet aware that emerging technologies and artificial intelligence has made it easier for us to communicate with machines. Chatbots are the best example of this and are the new way of communicating, with customers, for many businesses. Many app companies are integrating this technology into their apps. Let’s have a look.

What is a Chatbot? As many app companies will tell you, chatbot technology started in the 1950s but has gained widespread use only recently. A chatbot is a program that is powered by rules and artificial intelligence (AI), is based on machine learning, which simulates a real interaction with users via a chat interface. It comprehends language and commands, since it uses AI. This, say app development companies, provides the user with an experience as if he/she is talking to a real person, which is crucial if the user is not comfortable with using technology and wants the human experience. What are the benefits of using Chatbots? According to app development company, chatbots are of great use to businesses due to various factors. Some of these include: Presence on Messaging Platforms: Messaging services are used more than social media networks by users, share app companies, as customers prefer to interact with brands via chat and it is easier to use. This, reveal app company, gives businesses the opportunity to reach more customers via Chatbots while remaining trendy for their customers. Since 65% of smartphone users don’t download any new apps in a month, preferring to use their core apps such as Facebook, Instagram, Whatsapp etc. Therefore, integrating a chatbot into one of the popular platforms that are used by a business’ customers use daily, is better than building a new app as it saves money and time, recommend app development companies.

Improved Customer Service According to app development company, chatbots provide extensive, real- time, 24x7 customer assistance, offer proactive, interactive communication where they also ask questions to understand the difficulties being faced, present customers rich content along with text, voice, product pages, images, blog entries, tutorial videos based on their responses that can help them through their journey.

Increased Customer Engagement App development companies share that it is important to keep customers engaged with a brand. When done through social media, customer spending increases by 20% to 40% with chatbots contributing by making the engagement more interactive and friendly by not providing irrelevant and unnecessary information. Monitoring Consumer Data and Gaining Insights Chatbots are great tools to communicate with customers, providing opportunities to make improvements on services/products and even optimize websites based upon the feedback they collect through simple questions. They can also be used to track purchasing patterns and consumer behaviours by monitoring user data. Better Lead Generation, Qualification and Nurturing Personalized messaging that assists consumers along “buyer’s journey” is possible with the consumer information that chatbots receive can be used to assist consumers while they are buying, ask necessary and related questions, persuade the user and generate a lead for the business to get higher conversion rates while helping to determine unqualified leads through identified KPIs (budget, relevancy, timeline, resources etc.) and prevent dealing with time- consuming leads.

Savings Costs Implementing a full functioning chatbot, is much cheaper and faster than creating a cross platform app as businesses have a variety of options to choose from ready-made softwares developed by Facebook, Microsoft and other big IT companies. Since chatbots are automated solutions, they allow organizations to handle many customers at once, and simultaneously, saving on employee costs and avoiding human errors. Chatbots are a popular trend that are here to stay and will be utilized more and more by app development companies as they are effective for relatively basic and repetitive tasks with great speed, cost-effective, easy to implement, maintain and use.