Which is Better: Accelerated Mobile Page or Progressive Web App
- Agicent Technologies
- Feb 5, 2019
- 3 min read
Many companies and organizations are moving towards apps for their businesses as it not only helps to reach out to a wider audience but also generates revenues for them. In order to develop a good app it is important for businesses to work in collaboration with a good app development company. It is also helpful if the business does some research beforehand about what goes into making an app so that they know what to expect. An important feature to understand is whether accelerated mobile pages or progressive web apps will be a better choice for your app when you develop it. In order to make an informed choice, you first need to understand what each one is all about.
Accelerated Mobile Pages:
Other relevant TopicsOther relevant TopicsCommonly abbreviated to AMP, Accelerated Mobile Pages are scripts, used by app companies, to help websites to load as fast as possible on mobile devices by restricting irrelevant scripts and Java scripts and are developed on Open-source platforms. This is mostly used by app creation companies to develop news websites and data publication websites. The pages are statically sized and heavy elements like images, which are off-screen are not downloaded until the user is able to view them, causing the user experience to get compromised resulting in low engagement on the website and lower conversion rates. It involves streamlined CSS and standardized JavaScript technologies and components and is recommended by app companies, for publisher-based websites and static content such as blog articles or recipes as it reduces page load time. They contain 10 times less data than a usual website or app, thus helping to get the informative content in front of the users in the shortest time possible. The benefits of choosing AMP, according to app company, are that the pages are easily cached and instantly loaded, they support all existing formats of ads while enhancing and deepening the engagement factor. The loading time of a page reduces to less than 1 second, making the website four times faster while allowing publishers of the website have full control over both the business and visual design. Though it was primarily used for news articles, it has now expanded to other verticals of content by app development companies.
Progressive Web Apps:
Commonly abbreviated to PWA, Progressive Web Apps are web pages, developed by app creation companies and enhanced with service workers to work offline or on low-quality networks with app-style interactions and navigation as they are built on an app shell model resulting in giving the users an experience of using a mobile app. Their features include periodic background syncs, push notifications and permissions to work on weak or no internet connections without compromising on the user experience making it a popular option with app development companies developing larger e-commerce websites like Flipkart, Trivago, Goibibo, Snapdeal etc. They involve Social Worker, Service Worker, App shell and Web App Manifest technologies and are recommended for e-commerce websites and HTTPS websites which provide for secure connections between the website and the users as it allows for fast updates and surfing without any interruptions by app development companies. They can be used to fill the vast void spaces created with AMP results, in order to reduce the webpage loading time resulting in data usage that is three times lower. It has been observed that for users arriving from the home screen icon of a PWA, the conversion rate is more than 70%. Some of the benefits of PWA, according to app companies, include faster loading pages, that allow users to scroll 60 frames in one second, opening on full screen without any URL bar, allowing smooth animations and navigations that allows users to access the website via the Home screen icon on the device and permits working even on weak internet connections. These web pages are stored in cache with Application Shell and, thus loads them instantly in less than 5 seconds on repeat visits/re-visits.
Therefore, the choice of using accelerated mobile pages or progressive web apps depends upon the kind of app that you are developing and what your vision for it is. Having a clear picture of what you want and having an in-depth talk with your app development company will help you to make the right choice.
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